Blog

PR is not something that can be done to you or your business. It is a team effort between you and the agency that you employ. So what’s your role in making the PR campaign a success? And how...

Marketing is constantly evolving, but 2016 seems to have brought with it a particular glut of game-changing technology and marketing innovation. Which trends should you follow?

Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time consuming.

Being what we all call ‘a millennial’, I feel it is my duty to explain why those hours we spent as young teens on the computer weren’t wasted.

If you ask a 16-19 year old what their favourite social media platform is, their answer is not likely going to be Facebook or Twitter, despite these two still dominating the plans of most...

According to reports from Recode.net, Twitter is to expand its character limit from 140 to 10,000. Rumours have been circulating for months with users up in arms about the change in direction for...

By Gail Downey, a no-nonsense ex BBC journalist with more than 20 years experience working in the media. Do you think you already know how to “handle the media”? Here are the top 5 myths I’ve...

Still think newsletters are just a quaint addition to your in-house comms policy to let Roger in Purchasing know about the new ping pong tables? Then take a look at BuzzFeed.

Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life.