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So a low carb diet is no good for us. Now the way to lose weight is to cut the fat. Yet another headline proclaiming the latest way to fight the flab.

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Over 56,000 people have signed a www.change.org petition to sack Kay Burley, the Sky News presenter who caused a storm following her interview with Nick Varney, Chief Executive at Alton Towers...

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The Thomas Cook crisis has underlined, once again, the importance of good crisis management by PR professionals. It remains to be seen if Thomas Cook will survive.

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With more than 30 years of constant public attention and a number of, at times shocking and provoking, tricks up her sleeve the Queen of Pop knows how to work the press.

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One of the essential tasks of any good PR agency is pitching. Pitching to the press is a real skill. You need to catch the eye of a busy journalist in as few a words as possible and you might be...

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Social media is forever evolving, usually driven by the need for platforms to develop a revenue stream. Most platforms do this by opening access to their users’ data to marketers and their brands,...

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Last week we were a nation divided. Whilst some of us argued over the colour of a dress, there were others who despaired that, at a time in our history when freedom of speech is under attack and...

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One of the things people worry about when dealing with the media is doing live interviews – radio or TV.

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How many times have you felt you had to be more serious at work than you are in real life?

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