tips

Marketing is constantly evolving, but 2016 seems to have brought with it a particular glut of game-changing technology and marketing innovation. Which trends should you follow?

Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time consuming.

By Gail Downey, a no-nonsense ex BBC journalist with more than 20 years experience working in the media. Do you think you already know how to “handle the media”? Here are the top 5 myths I’ve...

Still think newsletters are just a quaint addition to your in-house comms policy to let Roger in Purchasing know about the new ping pong tables? Then take a look at BuzzFeed.

Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life.

So a low carb diet is no good for us. Now the way to lose weight is to cut the fat. Yet another headline proclaiming the latest way to fight the flab.

One of the essential tasks of any good PR agency is pitching. Pitching to the press is a real skill. You need to catch the eye of a busy journalist in as few a words as possible and you might be...

One of the things people worry about when dealing with the media is doing live interviews – radio or TV.

How many times have you felt you had to be more serious at work than you are in real life?

With fewer people getting their news from hard copies of newspapers and many more either reading them online or using online news sites, it means we can follow more easily the sort of stories that...