We spark industry changing debates - MBC Group
Onyx was asked to research and write a White Paper for our client, the MBC Group, calling for a Quality Mark for British Design. We engaged the interest of the All Parliamentary Design and Innovation Group and were invited, with our client, to give out the first draft White Paper at their annual lunch at the House of Lords. We also engaged the Design Council. Both spoke publicly about the White Paper.
The story was top news in key industry publications such as The Drum and Design Week and sparked a heated debate on social media. As a result of this work the number of people visiting the MBC Group website jumped from 200 users a month to 3,500. Our work was commended for its thoroughness.
Download the MBC White Paper - Quality by Design
Download BPS World White Paper - Total Immersion