Whitepapers

Why commission a White Paper?

Journalists get sent hundreds of press releases every day and nearly as many people presenting themselves as experts. The only way to cut through that noise is to show them why they should listen to you. A highly effective way of doing that is to present them with original, well researched facts backed up statistics and leading independent industry comment that moves the debate to a new place.

White Papers give you the chance to lead a debate, challenge the status quo and put you in the driving seat as an expert in your sector. They provide content that will get you talked about on social media.

Why Onyx?

Your White Paper will be researched and written by investigative journalists in the Onyx team who are used to producing accurate and detailed reports. Our ‘poachers turned game keepers’ will know exactly what the journalist will be looking for how to make it truly authoritative and stand up to even the most critical scrutiny. Our PR specialists will then work to pull out the best stories for the media.

We will engage influential people and organisations to further the debate.

We’ve produced White Papers for a range of clients from business leaders to the world of design.